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Outliers of the week

Every week: three short-form posts that beat their own account’s median, and why. Real accounts, real numbers.

Latest · Week 38, 2026

Still from @actuallycarterpcs's YouTube post: Question format taps gamer identity with career opportunity angle

@actuallycarterpcs · YouTube

3.8M views · 92× their usual

Question format taps gamer identity with career opportunity angle

Framing a product topic as a career question ('Can gaming get you hired?') hijacks identity, not just curiosity. Pick your niche's aspirational outcome and make it a yes/no question in your hook.

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Still from @codiesanchez's Instagram post: Permission to succeed unconventionally contradicts internet skepticism

@codiesanchez · Instagram

506K views · 2.0× their usual

Permission to succeed unconventionally contradicts internet skepticism

Codie Sanchez got 2x by validating what her audience already believes against mainstream skepticism. Find the thing your niche does that 'everyone' says is wrong, then flip it into permission.

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Read this week’s report →

Three outliers and why they worked, every Monday. One click to confirm, one click to leave.

All weeks

Week 38, 2026 92x views from one question, Threads vs X, and Instagram's grid update 14 Sept 2026 Week 37, 2026 37x views on a coding video, Australia breaks the algorithm, TikTok gets interactive 9 Sept 2026 Week 36, 2026 YouTube adds Amazon affiliate links, Threads tests awards, and 3 formats worth stealing 31 Aug 2026 Week 35, 2026 The $1 price gap that beat 80 million videos, and 5 platform moves you need to know 25 Aug 2026 Week 34, 2026 The 80x outlier, Instagram's new face, and YouTube's new money rules 17 Aug 2026
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