You're inside
Posting blind ends here.
You know it works. You just can't systematize it.
- Hours scrolling and screenshotting, guessing at patterns.
- Saving posts you never reopen, just chronically saving stuff.
- Views climb, sales don't.
Pre-Check
Check the video before the algorithm does.
Every content tool helps you find ideas. Silma is the only one that checks the finished video, and tells you exactly what to fix, before you post.
Check your first video freeViral score
Strong hook. Almost there.
2 quick fixes before it ships.
Fix before you post
The loop
Research
Stop scrolling competitors for hours. Silma surfaces what's winning in your niche, ranked for your brand. Research, not brain rot.
Learn
Remembers every post and its outcome. Learns what works for your audience and brand.
Decide
Tells you exactly what to make next, backed by data and insights, not guesswork.
↻ every outcome feeds back into research
Inside the brain
Silma talks like a strategist,
not a dashboard.
what should we post for @client this week?
▸ grounded in thousands of analyzed posts
Turn this into my next 3 post ideas →Learns your audience and brand
It gets sharper with every post.
Every post and its outcome feeds the brain. Week one it reads like any tool. A few months in, it knows your audience and what works for the brand you run, and why.
The memory
What works for you, in one place.
- Every reel, chat, and outcome feeds one living map of what works for your brand.
- Your best references stop dying in a camera roll.
- The brain connects them and pulls them back when you need the next idea.
Who it's for
Video editors
Stop just delivering cuts. Walk into every client call knowing what to make next, and charge for the strategy.
Social media managers
One brain per brand you run. It remembers what worked for each, so every account gets sharper, not noisier.
Agencies
A brain for every client on your roster. Prove what's working in the renewal, and scale accounts without scaling guesswork.
Want it done for you? Silma Studio takes a few clients → · Talk to us
Questions
Before you ask.
What does Pre-Check actually check?
Drop in a draft and Silma reads every frame and hears every word: hook strength, pacing, on-screen text, and predicted retention, scored against what's winning in your niche. You get a verdict and the exact fixes before it goes live.
How is this different from just scrolling Instagram?
Scrolling gives you a feeling. Silma watches every frame and hears every word, tells you why a post worked, and ranks the outliers worth stealing for the specific brand you run. Then it remembers what you posted and how it did, so the next answer is sharper than the last. It is a strategist that learns your brand, not a feed you have to interpret.
What makes a post "worth stealing"?
Silma ranks by outlier strength, how far a post beat that account's own average, not by raw views. A 10x outlier got 10x the account's typical reach. That filters out "big account, normal post" and surfaces what is genuinely exceptional, then ranks it for your brand so you see what is worth stealing for you, not just what is popular.
How fresh is the data?
Discover mode tracks the competitors you pick and your whole niche continuously, so you are looking at what is working right now, not content that peaked months ago.
Will this work for my niche, or my clients' niches?
You choose the competitors and niche it tracks, so it fits whatever brand you run. And the brain is per brand: it learns each client separately. An account in fitness and one in finance each get their own strategist, not one blended average.
Do you write the posts for me?
Silma tells you what to make next and why. It is the brain, not the editor. If you want it done for you, Silma Studio takes a few clients.
What if I try it and it doesn't work for me?
We are keeping the first group small on purpose. You get onboarded personally and we work to earn the result for your brand. If it is not making your content decisions sharper, you should not keep the seat, and we would rather give it to someone who will.
Why I built this
I built the system I wish I'd had.
Earlier this year, my part-time job at university was making a Kick streamer go viral on Instagram. I posted every single day. Some clips hit 200k. Most died in an hour. And for months, I couldn't honestly tell you why. So I built the one I wish I'd had. No more delusion.
Start free
From a founder who managed social for clients and wanted the brain he never had.Joonas Soininen