AI VIDEO
I made a 30 second commercial with AI for $45
Real numbers and the full process behind an ad with two of me in it. What it cost, the three hours of prep, what broke, and why cheap content changes what is scarce.
17 August 2026
The Silma blog
Notes on why short-form video works
Hooks, retention, benchmarks, and how to defend a content strategy with evidence.
FEATURED · INSTAGRAM
How to analyze a competitor’s Instagram Reels
What Meta and Instagram have actually said drives reach, which widely repeated numbers turn out to be invented, and how to rank competitor posts so you learn something.
26 July 2026
AI VIDEO
How to make an AI video ad
The full build order, the exact prompts, what every stage costs, and twelve things that cost me credits to learn. Including the failures nobody documents.
17 August 2026
TIKTOK
What a TikTok tracker actually tracks
Follower counters, competitor monitoring, your own analytics. Three tools, one name. What each can really see, and which one changes what you make next.
8 September 2026
Instagram Insights explained, metric by metric
What accounts reached, profile visits, interactions and watch time actually mean, taken from Meta's own definitions, and which belong in a monthly report.
8 September 2026
How to read your Instagram Reels analytics
Which metrics predict something, which are noise, and why beating your own account's median tells you more than a raw view count.
8 September 2026
TIKTOK
What TikTok has actually said about its algorithm
TikTok publishes far less than Instagram does, so the advice industry filled the gap. The short list they have actually published, including the line that contradicts most of it.
26 July 2026
Most Instagram hook advice is made up
We traced the numbers everyone repeats. Most have no source. What Instagram has actually said, and the metric it quietly shipped in 2025.
26 July 2026
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