PRE-CHECK
Score your draft before you post
A 0 to 100 score, a predicted retention curve, and the fixes ranked. Every plan.
Instagram competitor analysis
Instagram competitor analysis that reads the video.
TikTok and YouTube Shorts as well, in the same view. Name the accounts you compete with. Silma scans them daily, works out each account’s own median, and flags every post that beat it by 1.5× or more. Open one and get the recipe.
What you get
Analysis, not another dashboard
Most competitor tools stop at the view count. This gives you a baseline per account, and a reason per post.
their usual views
01 / BASELINE PER ACCOUNT
Median of the last 30 posts
Every account is judged against its own normal, not the whole internet. 50k views from an account that usually does 20k is a 2.5× win, and it ranks above a bigger rival having an ordinary day.
1.5×+Outlier. Flagged, idea drafted↑
0.7×+Kept, so you can see the misses too·
<0.7×Dropped from the view↓
02 / OUTLIERS FLAGGED DAILY
Instagram, TikTok and YouTube, one scan
A daily pass over every account you named flags anything at 1.5× that account’s median. For the strongest outliers Silma also drafts a “make it yours” version, so the idea lands already translated to your brand.
Why did this one do 3× their usual?
Pattern-interrupt hook (0:00–0:02), 3-beat structure, cut every 1.8s. Retention held past the 40% cliff.
03 / THE PART TOOLS SKIP
It reads every frame and hears every word
Any competitor video can be pulled apart: hook type, structure, pacing, editing, text overlays, and why it worked. It is the same analysis Silma runs on your own posts, so the comparison is like for like.
6
TRACKED
LAST SCAN
88 new outliers, whole niche up this week
04 / THE NICHE, NOT JUST YOU
Was it your video, or the market?
When views drop, the first question is whether everyone’s did. With your rivals on one screen that stops being a guess, and starts being a line you can put in front of a client.
Who it is for
People already posting, stuck on what to post.
Video editors who need to know why a rival’s cut held attention. In-house social managers who are the entire social team. Agency and freelance managers with a client roster, who have to prove at renewal which posts actually worked and why. If you have not shipped anything yet, start somewhere else.
Competitor analysis runs on Starter and Pro. The method behind it is written up in How to analyze a competitor’s Instagram Reels, and pairs with Discover when you want ideas from outside your named rivals.
Analyze your first fiveWHAT EACH PLAN COVERS
LITEPre-Check and Discover. No competitor accounts.
STARTER5 competitor accounts, daily scans, full breakdowns at 12 credits
PRO15 competitor accounts, plus most-viewed and most-liked filters
limits from the live plan table, see pricing
Questions
Which platforms can I analyze?+
Public Instagram, TikTok and YouTube accounts. You add a handle; Silma pulls its recent public posts. Baselines and outliers are worked out per platform, per account, so a TikTok account is never compared with an Instagram one.
How does the outlier flag work?+
For each account Silma takes the median views of the last 30 posts. That is the baseline. A post at 1.5 times its own account’s median or more is flagged as an outlier. Median rather than average, so one freak hit does not move the bar for everything else.
How many competitors can I analyze?+
Starter covers 5 accounts, Pro covers 15. Lite is Pre-Check-first and does not include competitor accounts. Accounts are re-scanned every day, and you can trigger a scan on demand.
What does a full breakdown cost?+
Watching the accounts costs nothing. A full breakdown of one competitor video, frame by frame through hook, structure, pacing and why it worked, costs 12 credits and is cached, so the same video is never charged twice. Plans start at $9 a month.
How is this different from a metrics dashboard?+
A dashboard reports numbers: views, growth, posting cadence. Silma opens the post and reads the frames and the words, then names the hook, the structure and the reason it beat the baseline. Shortimize is the dashboard done well, priced for teams at $99 a month and up (shortimize.com/pricing, read August 2026). Silma goes deep on 5 or 15 accounts instead. If you want a wider feed across your whole niche rather than named rivals, that is Discover.
Goes with
The rest of the loop
Start with the five accounts you already check every morning.
Analyze a competitor