PRE-CHECK
Score your draft before you post
A 0 to 100 score, a predicted retention curve, and the fixes ranked. Every plan.
Competitor tracking
Know the baseline. Then know what beat it.
Pick the accounts you want to beat on Instagram, TikTok or YouTube. Silma scans them every day, works out each account’s own median, and flags the posts that pulled 1.5× that or more. Open any of them and get the recipe.
What you get
A benchmark, not a mood board
Most “competitor research” is scrolling and screenshots. This is a number per account and a reason per post.
account median
01 / BASELINE PER ACCOUNT
Median of the last 30 posts
Every account gets its own bar. A post is judged against that account’s normal, not against the whole internet, so a 50k-view post from a 20k-median account counts for what it is: a 2.5× win.
1.5×+Outlier. Flagged, idea drafted↑
0.7×+Kept, so you can see the misses too·
<0.7×Dropped from the view↓
02 / OUTLIERS FLAGGED
What beat the baseline, daily
A daily scan flags anything at 1.5× the account’s median. For the strongest outliers Silma also drafts a “make it yours” version, so the idea arrives already translated to your brand.
Why did this one do 3× their usual?
Pattern-interrupt hook (0:00–0:02), 3-beat structure, cut every 1.8s. Retention held past the 40% cliff.
03 / DEEP DIVE ON DEMAND
Open the post, get the recipe
Any tracked video can be broken down frame by frame: hook type, structure, pacing, editing, text overlays, and why it worked. That is the same analysis Silma runs on your own posts.
6
TRACKED
LAST SCAN
88 new outliers, whole niche up this week
04 / THE NICHE, NOT JUST YOU
Was it your video, or the market?
When your views drop, the first question is whether everyone’s did. With the accounts you compete with on one screen, that stops being a guess.
Who it is for
Anyone who has to explain a number.
Creators who want to know why a peer’s post took off. People posting for a business who need to show that the account is keeping up with the category. One-person social teams who spend Monday morning screenshotting competitors into a slide.
Tracking is on Starter and Pro. Read the method behind it in How to analyze a competitor’s Instagram Reels.
Track your first fiveTRACKING BY PLAN
LITEPre-Check and Discover only. No tracking.
STARTER5 tracked accounts, daily scans, deep dives at 12 credits
PRO15 tracked accounts, plus most-viewed and most-liked filters
limits from the live plan table, see pricing
Questions
Which platforms can I track?+
Public Instagram, TikTok and YouTube accounts. You add a handle; Silma pulls its recent public posts. Baselines and outliers are calculated per platform, per account, so a TikTok account is never compared with an Instagram one.
How does the outlier flag work?+
For each account Silma takes the median views of the last 30 posts. That is the baseline. A post at 1.5 times its own account’s median or more is flagged as an outlier. Median rather than average, so one freak hit does not move the bar for everything else.
How many accounts can I track?+
Starter tracks 5 accounts, Pro tracks 15. Lite is Pre-Check-first and does not include tracking. Accounts are re-scanned every day, and you can trigger a scan on demand.
What does a deep dive cost?+
Tracking itself does not spend credits. A deep dive on one tracked video, the full frame-by-frame breakdown of hook, structure, pacing and why it worked, costs 12 credits and is cached, so the same video is never charged twice.
Is this the same as a viral video database?+
No. A database shows you what went viral somewhere. Tracking shows you what beat the baseline for the specific accounts you compete with, and lets you open any of those posts to see why. If you want a wider feed across your niche, that is Discover.
Goes with
The rest of the loop
Add the five accounts you check every morning anyway.
Start tracking