COMPETITOR TRACKING
Know the baseline
Track the accounts you want to beat. Daily scans, per-account medians, outliers flagged at 1.5×.
Discover
The best ideas in your niche, ranked for your customer.
A running feed of posts that beat their own account’s baseline, across your niche and beyond the accounts you already follow. Each one is scored for how well it would translate to your brand. Find one that fits and make it yours in a click.
What you get
Not a trending tab. A ranked shortlist.
Trending tabs show you what is big. Discover shows you what over-performed, and whether it is for you.
account median
01 / OUTLIERS, NOT JUST BIG NUMBERS
Ranked by how far it beat its own baseline
Every post is judged against its account’s median. A 4× post from a small account outranks a big account’s average day, which is exactly the post worth learning from.
8/10
FIT FOR YOU
WHY
Same buyer, same objection. Swap the product, keep the hook.
02 / FIT SCORE
Scored against your brand profile
Each post gets a 0 to 10 for how well the idea would carry to your customer, plus one line on why. “For you” keeps everything at 6 and above.
ALLEvery outlier in the pool·
FOR YOUFit 6+ against your profile↑
NICHEFood, fitness, business, travel, comedy·
03 / FILTERS THAT MEAN SOMETHING
All, For you, or by niche
Browse the whole pool, only what fits, or one category. Refresh scores the newest posts against your profile; the rest are already ranked.
Make it mine.
Pulled in and broken down. Hook: cold open on the result. For your buyer, open on the “before” instead. Want the script?
04 / MAKE IT MINE
From someone else’s post to your draft
One click runs the full breakdown and drops it into your chat with your brand attached. The next message is “rewrite this for my audience”.
Who it is for
For the days you have nothing to post.
Creators who are out of ideas by Wednesday. Business owners who know their customer but not the format. One-person social teams who need three good options before the 10am meeting, each with a reason it should work.
Discover is included on every plan. Pair it with competitor tracking for the accounts you specifically compete with, and Pre-Check to score the draft before it goes out.
Get your first ideaA CARD IN THE FEED
POST“POV: it’s 1am and the DJ finally plays your song”
BEAT3.2× the account’s median
HOOKPOV, viewer as protagonist
FIT 8/10Made for the partier, not the DJ. Your buyer.
example card
Questions
Where do the posts come from?+
A curated pool across niches such as food, fitness, business, travel and comedy, built from public Instagram and TikTok posts that beat their own account’s median. Every card shows how far it beat that baseline, so a post from a small account that did 4× its normal ranks above a big account’s ordinary day.
What does the fit score mean?+
Once you have a brand profile, Silma scores each post from 0 to 10 for how well the idea would translate to your customer, with one line explaining the score. The For you filter keeps posts scoring 6 or higher. Without a profile the feed simply ranks by outlier strength.
What does Make it mine do?+
It pulls the post into Silma, runs the full breakdown (hook type, structure, pacing, why it worked) and drops it into your chat with your brand profile attached, so the next message can be: rewrite this for my audience. That costs the same as any new reel breakdown, 12 credits.
Is Discover on every plan?+
Yes. Browsing and fit scoring are included on Lite, Starter and Pro; the daily refresh allowance grows with the plan. Making a post yours spends credits like any other breakdown.
How is this different from tracking competitors?+
Tracking watches the specific accounts you name and tells you what beat their baseline. Discover is wider: it surfaces outliers from across a niche, including accounts you have never heard of, and ranks them for your brand. Most people use both: Discover for ideas, tracking for the benchmark.
Goes with
The rest of the loop
Three ideas that fit, before the meeting.
Open Discover