COMPETITOR TRACKING
Know the baseline
Track the accounts you want to beat. Daily scans, per-account medians, outliers flagged at 1.5×.
Pre-Check
Know if it will hold, before you post.
The hook decides everything, and you normally find out which hooks work after posting. Pre-Check reads your draft first: a 0 to 100 score, a predicted retention curve with the drop points named, and a ranked list of what to fix.
What you get back
A verdict with the receipt attached
Every point on the report is tied to a frame and a timestamp, so “the hook is weak” comes with the second it goes wrong and what to do about it.
86
SCORE / 100
VERDICT
Cold open lands. Text at 0:04 is unreadable.
01 / SCORE + VERDICT
One number, one sentence
A 0 to 100 score and a plain-language verdict, plus a “post it now?” call so you know whether to ship, do a quick edit, or reshoot.
0:00Hook: pattern interrupt, holds100%
0:04Text overlay too fast to read61% ↓
0:11Payoff, loopable ending48%
02 / RETENTION CURVE
Where they leave, and why
A predicted curve for the platform you picked. Each drop is categorised (hook, pacing, text readability, payoff too early, cluttered frame, CTA) with a fix and how much it would recover.
Top priority?
Cut the logo card at 0:00. Open on the result. Quick edit, not a reshoot. Then shorten the overlay at 0:04 to five words.
03 / FIXES, RANKED
What to fix first
Fixes are ordered by impact and labelled quick-edit or reshoot. Text overlays are checked for read time and safe zones. If the hook is the problem, you get a rewrite.
7/10
AUDIENCE FIT
FOR WHO
Made for the buyer, not your peers.
04 / AUDIENCE FIT
Judged against your customer
With a brand profile filled in, every check also scores how well the video speaks to the person who actually buys from you, and pulls evidence from the competitors you track.
How it works
Frames and words, read together.
Your browser extracts 8 to 24 frames, weighted toward the first three seconds where most viewers decide, and a small audio track. Silma reads the frames and the transcript as one thing, so a spoken hook that the visuals contradict gets caught. Results stream back in under a minute.
Nothing is posted and no account is connected. You upload a file, you get a report.
Run a Pre-CheckONE CHECK, IN ORDER
1Upload the draft, pick Instagram, TikTok or YouTube
2Frames + audio extracted in your browser
3Score, verdict, retention curve, fixes stream in
4Fix the top priority, re-check, post
5 credits per check
Questions
What do I upload?+
The finished draft as a video file, straight from your phone or editor. Nothing is posted anywhere and you do not connect an account. Instagram Reels, TikToks and YouTube Shorts all work; you pick the platform so the score uses that platform’s pacing.
How is the score calculated?+
Your browser pulls 8 to 24 frames from the video, weighted toward the first three seconds, plus the audio. Silma reads the frames and the spoken words together and returns a 0 to 100 score with a written verdict, a checklist, the reasons it could trend and the reasons it might not, and a ranked list of fixes.
Is the retention prediction accurate?+
It is a pre-flight check, not a promise. The curve marks where the video most likely loses people and why (hook, pacing, text too fast to read, payoff too early). Its job is to make you fix the biggest problem before you post, and to give you a prediction you can compare with what actually happened.
What does a Pre-Check cost?+
5 credits. Lite is $9 a month for 200 credits, so roughly 40 checks a month if that is all you use it for. Every plan includes Pre-Check.
Does it know my brand?+
If you have filled in your brand profile (who buys from you, what makes you different), each check also returns an audience-fit score out of 10 and one line on whether the video speaks to that customer or to your peers.
Goes with
The rest of the loop
Pre-Check is the “score before you post” step. The research that feeds it lives next door.
Start on Lite and see what it tells you.
Check your first video