https://silma.app/blog/ Sourced notes on why short-form video performs. Every statistic carries a date and a primary source. en Tue, 08 Sep 2026 09:00:00 GMT https://silma.app/blog/how-to-read-instagram-reels-analytics https://silma.app/blog/how-to-read-instagram-reels-analytics Tue, 08 Sep 2026 09:00:00 GMT Which Instagram Reels metrics predict something, which are noise, and why beating your own account's median tells you more than a raw view count. https://silma.app/blog/instagram-insights-explained https://silma.app/blog/instagram-insights-explained Tue, 08 Sep 2026 09:00:00 GMT What accounts reached, profile visits, interactions and watch time actually mean, taken from Meta's own definitions, and which of them belong in a monthly report. https://silma.app/blog/what-a-tiktok-tracker-actually-tracks https://silma.app/blog/what-a-tiktok-tracker-actually-tracks Tue, 08 Sep 2026 09:00:00 GMT Follower counters, competitor monitoring, your own analytics. Three tools, one name. What each can really see, and which one changes what you make next. https://silma.app/blog/ai-video-cost-what-it-actually-takes https://silma.app/blog/ai-video-cost-what-it-actually-takes Mon, 17 Aug 2026 09:00:00 GMT Real numbers behind an AI generated ad with two of me in it: what it cost, the three hours of prep, what broke, and why cheap content changes what is scarce. https://silma.app/blog/how-to-make-an-ai-video-ad-method https://silma.app/blog/how-to-make-an-ai-video-ad-method Mon, 17 Aug 2026 09:00:00 GMT Making a 30 second AI commercial with consistent characters: the build order, the prompts, what each stage costs, and the failures nobody documents. https://silma.app/blog/how-to-analyze-competitor-reels https://silma.app/blog/how-to-analyze-competitor-reels Sun, 26 Jul 2026 09:00:00 GMT Break down competitor Instagram Reels the way the algorithm does: hooks, structure, and the signals Meta says drive reach. With sourced 2026 data. https://silma.app/blog/instagram-hook-advice-is-made-up https://silma.app/blog/instagram-hook-advice-is-made-up Sun, 26 Jul 2026 09:00:00 GMT We traced the numbers behind popular hook advice. Most have no source. Here is what Instagram has actually said, and the metric it shipped in 2025. https://silma.app/blog/what-tiktok-has-said-about-its-algorithm https://silma.app/blog/what-tiktok-has-said-about-its-algorithm Sun, 26 Jul 2026 09:00:00 GMT Most TikTok algorithm advice cites nothing. Here is the short list TikTok has published itself, including the line that contradicts most of it.