{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "The Silma blog",
  "home_page_url": "https://silma.app/blog/",
  "feed_url": "https://silma.app/feed.json",
  "description": "Sourced notes on why short-form video performs. Every statistic carries a date and a primary source.",
  "language": "en",
  "icon": "https://silma.app/favicon.svg",
  "authors": [
    {
      "name": "Joonas Soininen",
      "url": "https://silma.app"
    }
  ],
  "items": [
    {
      "id": "https://silma.app/blog/how-to-read-instagram-reels-analytics",
      "url": "https://silma.app/blog/how-to-read-instagram-reels-analytics",
      "title": "How to read your Instagram Reels analytics",
      "summary": "Which Instagram Reels metrics predict something, which are noise, and why beating your own account's median tells you more than a raw view count.",
      "image": "https://silma.app/og/how-to-read-instagram-reels-analytics.png",
      "date_published": "2026-09-08T09:00:00Z",
      "date_modified": "2026-09-08T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/instagram-insights-explained",
      "url": "https://silma.app/blog/instagram-insights-explained",
      "title": "Instagram Insights explained, metric by metric",
      "summary": "What accounts reached, profile visits, interactions and watch time actually mean, taken from Meta's own definitions, and which of them belong in a monthly report.",
      "image": "https://silma.app/og/instagram-insights-explained.png",
      "date_published": "2026-09-08T09:00:00Z",
      "date_modified": "2026-09-08T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/what-a-tiktok-tracker-actually-tracks",
      "url": "https://silma.app/blog/what-a-tiktok-tracker-actually-tracks",
      "title": "What a TikTok tracker actually tracks",
      "summary": "Follower counters, competitor monitoring, your own analytics. Three tools, one name. What each can really see, and which one changes what you make next.",
      "image": "https://silma.app/og/what-a-tiktok-tracker-actually-tracks.png",
      "date_published": "2026-09-08T09:00:00Z",
      "date_modified": "2026-09-08T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/ai-video-cost-what-it-actually-takes",
      "url": "https://silma.app/blog/ai-video-cost-what-it-actually-takes",
      "title": "I Made a 30 Second Commercial With AI for $45. Here Is Everything It Actually Took.",
      "summary": "Real numbers behind an AI generated ad with two of me in it: what it cost, the three hours of prep, what broke, and why cheap content changes what is scarce.",
      "image": "https://silma.app/og/ai-video-cost-what-it-actually-takes.png",
      "date_published": "2026-08-17T09:00:00Z",
      "date_modified": "2026-08-17T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/how-to-make-an-ai-video-ad-method",
      "url": "https://silma.app/blog/how-to-make-an-ai-video-ad-method",
      "title": "How to Make an AI Video Ad",
      "summary": "Making a 30 second AI commercial with consistent characters: the build order, the prompts, what each stage costs, and the failures nobody documents.",
      "image": "https://silma.app/og/how-to-make-an-ai-video-ad-method.png",
      "date_published": "2026-08-17T09:00:00Z",
      "date_modified": "2026-08-17T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/how-to-analyze-competitor-reels",
      "url": "https://silma.app/blog/how-to-analyze-competitor-reels",
      "title": "How to Analyze a Competitor's Instagram Reels (And Use What You Learn)",
      "summary": "Break down competitor Instagram Reels the way the algorithm does: hooks, structure, and the signals Meta says drive reach. With sourced 2026 data.",
      "image": "https://silma.app/og/how-to-analyze-competitor-reels.png",
      "date_published": "2026-07-26T09:00:00Z",
      "date_modified": "2026-07-26T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/instagram-hook-advice-is-made-up",
      "url": "https://silma.app/blog/instagram-hook-advice-is-made-up",
      "title": "Most Instagram hook advice is made up",
      "summary": "We traced the numbers behind popular hook advice. Most have no source. Here is what Instagram has actually said, and the metric it shipped in 2025.",
      "image": "https://silma.app/og/instagram-hook-advice-is-made-up.png",
      "date_published": "2026-07-26T09:00:00Z",
      "date_modified": "2026-07-26T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    },
    {
      "id": "https://silma.app/blog/what-tiktok-has-said-about-its-algorithm",
      "url": "https://silma.app/blog/what-tiktok-has-said-about-its-algorithm",
      "title": "What TikTok has actually said about its algorithm",
      "summary": "Most TikTok algorithm advice cites nothing. Here is the short list TikTok has published itself, including the line that contradicts most of it.",
      "image": "https://silma.app/og/what-tiktok-has-said-about-its-algorithm.png",
      "date_published": "2026-07-26T09:00:00Z",
      "date_modified": "2026-07-26T09:00:00Z",
      "authors": [
        {
          "name": "Joonas Soininen"
        }
      ]
    }
  ]
}